cmi Media delivers results that match your ambitions with transparency.

Our agency provides industry leading marketing, advertising and lead generation solutions in order to identify, engage, acquire, and develop new prospects designed exclusively for businesses that have initiatives tied to critical business objectives and measurement frameworks -- such as ROI, brand engagement and external communication.

At the core of our expertise;

• We maximize customer lifetime revenue to your marketing stack

• Collaborate and provide authentic grassroots thinking focused on the best solutions to bring value to a project and see it through to the end

• Growing our partner footprint and increasing company revenues

• Our impact translates key performance indicator insights into actionable results that align with business objectives and produce A/B testing to achieve expected outcomes or correct unsatisfactory results

• Create and execute a strategy for lead generation while simultaneously scaling sales targets

• Plan, execute and review tactics to improve the lead to sale conversion funnel

• Brainstorm to come up with original, inspiring ideas that meet company objectives and leverage our best assets


The vision behind our work is distinct and clear. The formula is simple at its core; create and implement the marketing initiative and match that effort with follow through that will craft a long-term relationship in the pursuit of the conversion of a prospect to a customer. Indicative of our portfolio, it will not materialize with the same cookie-cutter accession that a typical vendor will take.

Our company edict is driven by a commitment to position the client judiciously for growth, and with it, a belief in forward thinking to encourage those ideas that will strategically lay the foundation for their continued success.

Pinpoint and engage the right audience; generate fantastic results; be 100% accountable with trust, etiquette, protocol and transparency.

At cmi Media, we do not underestimate the power of the smallest actions, and we do things the right way the first time.

Through a philosophy of integration, cmi Media is accomplished in building, extending, and transforming client business models through traditional and emerging marketing initiatives, providing the technical excellence and innovative creativity that lead to successful campaigns, executing and producing campaigns that align with the brand vision. Agency services are offered in isolation, but numerous client campaigns tap the full breadth of our offerings.

Initiatives are most often associated directly with the integration of new methods and technologies of a digital nature. Some of what we employ as we adapt to harnessing the power of marketing communications to conceive, plan, and execute value-added solutions to improve our clients' business performance is below.

• search and keyword tagging
• database marketing techniques and analysis
• AI platform technology (see below)
• behavioral marketing
• mobile advertising
• permission based email deployment
• social media
• influencer marketing programs
• content rich advertorials
• native advertising
• sponsored ads
• affiliate and partner programs
• promotional paths
• and more ...

Our innovative metrics allow clients and advertisers to launch their brand into the marketplace and measure its effectiveness while optimizing at each branding stage with A/B split testing. With the cultivation of program initiatives, value added offers, brand recognition, and consumer goodwill, our agency will map and provide industry leading lead generation solutions for clients, that are tied to critical business objectives in order to produce ancillary growth with a positive ROI.

Since 1996, we have implemented marketing technology with business intelligence, successfully and effectively establishing a meaningful connection between the consumer audience and advertisers in kind. No matter what type of client partner is on hand, the level of service, or tools your enterprise requires, our agency provides solutions to drive sustainable growth.

cmi Media adheres to the ideals of business etiquette and principals of trust with a supportive and flexible approach in a non-intrusive relevant matter that beckons success.

cmi Media owns and operates multiple business-to-consumer website properties, portals, funnels and splash pages.

The agency initiates and architects media buys for customized traffic and lead generation campaign solutions for both national and local clients, while being attentive to the needs of our audience culture and subscribers, as we place value and loyalty at the core of our relationships. With every project we are involved in, we foster a positive difference through a strong sense of ethical identity, etiquette and protocol.

Campaigns for custom platform lead generation initiatives are without boundary and have extended to the following verticals but are not limited to;

• sweepstakes and contests
• fundraising
• charitable contributions
• promotional savings
• shop and win
• car loans and auto financing
• power sports
• car warranty
• product financing
• money management instruments
• insurance products; auto, health, life, home, travel
• financial products
• investing and wealth
• debt consolidation
• mortgage
• credit repair; credit education; credit dispute process
• personal loans
• banking and credit cards

cmi Media traffic and lead generation solutions offer a client dynamic capabilities in marketing initiatives and customer acquisition. The agency will introduce and enhance their brand presence to gain access to both local and global markets, strengthen their relationships with existing customers while also attracting new prospects.

We own and manage multiple B2C audience portals for lead generation and traffic solutions as a means of introduction in a non-intrusive relevant manner to trusted brands.

Our automotive portals generate active car buyer leads for participating dealerships, creating more sales, maximizing a dealerships marketing stack and conversion ratios.

We help a dealership grow and increase ROI.

To do that, we deploy unique and creative strategies designed to get the attention of high-quality vehicle buyers.

Simply put, we are experts in this vertical and deliver results that match your ambitions and do so with transparency.

We are one of Canada's leading providers of leads, having generated 800,000+ leads for 10+ years direct to dealerships, wholesalers and agencies.

We offer two programs to choose from to connect your dealership with customers actively searching for auto financing.

• Subprime Auto Loan Leads

• Dealership Branded Active Car Buyer Leads

Advertising via a sweepstakes is an exceptional way for a brand to create ambassadors and advocacy for its product or service. Marketing is being conducted in a non-invasive style, embodying a unique culture that is respected, providing an effective way for a business to capture customer data for remarketing.

Sweepstakes.ca offers lead generation solutions and advertising modules to drive customer acquisition and engagement to maximize the customer lifetime revenue of your marketing stack.

Connect with our audience to boost traffic, advocacy and social sharing.

Our lead generation program is designed for debt management companies and trustees who will provide an excellent level of customer service and will also ensure that our leads are placed into a program that’s right for the applicant.

100% of our leads are generated internally by our media group guaranteeing the best quality control, high intent leads and exclusivity.

Leads are exclusive to you and we guarantee that your company will be the only ones to receive the lead when it is generated. We do not sell a lead to multiple companies at the same time.

Our lead replacement policy is we will replace any lead within 7 calendar days from the time a lead is delivered that has either a disconnected or otherwise bad contact phone number, the lead lives outside the region you have requested or if the lead is a duplicate of one we have provided to your team within the last 30 days.

All of our landing pages are 100% compliant with the Canada Antispam Legislation (CASL) with expressed consent required via opt in box indicating that they have requested contact from our debt partners.

For further details, lead delivery and more information pertaining to this successful program, click on the link below.

Income protection - also known as Accident and Sickness Insurance - leads focus on protecting the customer should they be out of work due to an injury or illness.

Our lead generation program is designed for insurance companies and brokers who will provide an excellent level of customer service and will ensure that our leads are placed into a program that’s right for the applicant. As many of us would struggle to keep on top of our essential payments and finances if we lost an income due to illness or an accident, it is a paramount of importance to our team that the leads placed with our vendors are properly looked after.

100% of our leads are generated internally by our media group guaranteeing the best quality control, high intent leads and exclusivity.

Leads are exclusive to you and we guarantee that your company will be the only ones to receive the lead when it is generated. We do not sell a lead to multiple companies at the same time.

Our lead replacement policy is we will replace any lead within 7 calendar days from the time a lead is delivered that has either a disconnected or otherwise bad contact phone number, the lead lives outside the region you have requested or if the lead is a duplicate of one we have provided to your team within the last 30 days.

All of our landing pages are 100% compliant with the Canada Antispam Legislation (CASL) with expressed consent required via opt in box indicating that they have requested contact from our insurance partners.

For further details, lead delivery and more information pertaining to this successful program, click on the link below.

cmi Media is capable of implementing Artificial Intelligence (AI) Powered Digital Marketing for Lead Generation to help brands grow and prosper with brilliant results in the AI era.

We are creating a system of intelligence for the marketing ecosystem so clients can make every customer engagement smarter, faster and more relevant. The agency utilizes artificial intelligence driven audience behavior platforms that directly quantifies web and mobile destinations with audience insights, targeting and measurement solutions designed to understand, influence, convert and measure the consumer journey. Marketers, agencies, consultancies and publishers use AI to discover new customers, drive incremental growth and deliver business outcomes that outperform any traditional model.

cmi Media will leverage AI for a client when an initiative warrants it, yielding superior results.

A case example is best denoted and exemplified by Car Zoo -- https://www.carzoo.ca

This portal was built and developed specifically for automotive dealership clients. The lead generation technology implemented is the exact "pre-owned inventory game changer" that every dealership is looking for. The quality and intent of customers coming through the application is stronger than ever; a car audience that is ready to buy.

By means of, and drawing upon AI platform technology, Car Zoo matches and acquires, in market, high intent active car buyers, to a dealership's existing used vehicle inventory by VIN. With complete transparency in a non-invasive manner, the active car buyer is building a relationship with the dealership. We employ machine learning algorithms, search history and thousands of data points identifying unique patterns to serve car buyer ads to the right audience, generating personalized dynamic ads on both display and social networks. For this project, significant time and resources is spent to generate content to identify, attract and track in-market car buyers, fostering and triggering audiences while putting them into buckets for successful engagement with a dealerships unique pre-owned inventory. In the end, it is a 5 to 8 multi touch point system that the consumer has gone through with trackable results. This car shopper requests immediate contact from a dealership sales team about a vehicle they are already familiar with and interested in pursuing to buy.

This is significant and paramount to the cmi Media business model, as the request for contact is solely initiated by the car buyer in this case, and as a result, this potential customer is attracted to the client dealership at the point of contact, enriching the relationship. The value creation afforded by Car Zoo will have then run full circle. Our product is a game changer every dealership is looking for, disrupting traditional lead generation for pre-owned vehicles. We are unique in this approach.

Our D2C email files offer accelerated responses to advertiser's content in a meaningful way.

With email advertising you quickly boost advocacy and engagement while driving brand loyalty and product adoption.

Our responsive Canadian audience files;

205,000+ D2C Active Opens File

275,000+ Financial Loan/Debt Consumers

Pricing to rent these files will range from as low as 3.85¢ to 7.45¢ per email deployed respectively.

Data and deployment are CASL compliant.

Details pertaining to pricing and each list file are below.

Know this; audiences have never been more focused on their email than they are now. Consumers gravitate towards notifications of value added offers via email as they share and engage further on social channels and act as advocates tied to its content.


Email Deployment

Not all campaigns are accepted. Deployment to these lists are subject to our approval of the email content in advance.

For a campaign to be accepted;

• the email must provide added value content to our member audience and may not contain or be surrounded by any discriminatory language, sexual language, hate or racial inequality in any way within the email or the landing page. We have a zero tolerance environment for this.

• terms of payment are prior to deployment by method of direct deposit or bank wire only


205,000+ D2C Active Opens File

These data files consist of the audience members first and last name, email address, full postal mailing information with data points of selection by Province (100%), Gender (70%) and birth year (94%).

• 17% are between the ages of 18 - 30
• 29% are between the ages of 30 - 40
• 25% are between the ages of 40 - 50
• 18% are between the ages of 50 - 60
• 10% are between the ages of 60 +


• 60% of the audience is female
• 40% of the audience is male


• 8% live in the province of Alberta
• 13% live in the province of British Columbia
• 5% live in the province of Manitoba
• 4% live in the province of New Brunswick
• 3% live in the province of Newfoundland
• 1% live in the Northwest Territories or Nunavut
• 6% live in the province of Nova Scotia
• 50% live in the province of Ontario
• 1% live in the province of PEI
• 5% live in the province of Quebec
• 4% live in the province of Saskatchewan

Deployment to this list file for digital marketing and brand equity has yielded successful campaigns in these verticals:

• Sweepstakes
• Shopping
• Travel + Vacation
• Fundraising + Charitable Contributions
• Home + Kitchen
• Lifestyle Purchases
• Promotional Offers
• Time Sensitive Deals/Discounts

With a program mandate of adding value and enhancing the users experience, email deployment is an effective way for a business to identify, engage and acquire new prospects for initiatives tied to measurement frameworks for a multitude of initiatives:

• Building of goodwill, brand equity
• Launching trials and loyalty programs
• Conduct market panel research
• Understanding brand value and purchasing behavior
• Gauge impact and viability of a product or service
• Soft launches to determine price points
• Proactive feedback and engagement
• Maintain an ongoing dialogue with your audience
• Recruit influencers/evangelists for your brand

Pricing

7.45¢ per email minimum   50,000 emails deployed
5.35¢ per email minimum 100,000 emails deployed
3.85¢ per email minimum 200,000+ emails deployed

1.00¢ per email additional for any selection criteria


225,000+ Financial Loan/Debt Consumers File

The data file consists of the audience members first and last name, email address, full postal mailing information with data points of selection by Province, Postal Code, Year of Birth and particular financial details.

• 27% live in the province of Alberta
• 20% live in the province of British Columbia
• 5% live in the province of Manitoba
• 1% live in the province of New Brunswick
• 1% live in the province of Newfoundland
• 1% live in the Northwest Territories or Nunavut
• 1% live in the province of Nova Scotia
• 34% live in the province of Ontario
• 1% live in the province of PEI
• 2% live in the province of Quebec
• 7% live in the province of Saskatchewan

Deployment to this list file for digital marketing and brand equity has yielded successful campaigns in these verticals:

• Automotive
• Debt Relief
• Financing + Loans
• Sweepstakes
• Financial Offers
• Cryptocurrency + Investing
• Promotional Offers

Pricing

16.50¢ per email minimum 40,000 emails deployed
  8.65¢ per email minimum 100,000 emails deployed
  7.45¢ per email minimum 200,000 emails deployed
  1.00¢ per email additional for any selection criteria

Inquire about renting our email list files for deployment of your brand message.

Lead generation solutions will only yield successful results if the appropriate initiatives are in place to value the relationship upon its inception.

It is not a simple task and will require a predetermined infrastructure set in place by both the management and sales team for the sustenance of the lead and not its abandonment. Monies and budgets go into attracting new customers, while the ultimately more important task of nourishing the lead gets a lower glamour rating.

We continuously remind our clients that loyalty marketing will yield both short term growth and long term success. The key is to engage the prospect and reward their intent. This is a significant proposition to the value creation, as not every single potential lead will concede the immediacy of a sale. Offering a consistently vivid experience with your brand is something a competitor cannot match. With a well-orchestrated program to cultivate business, the result will be an increase in conversion and retention – and the prospects for a positive relationship with customers and ROI will soar.

cmi Media facilitates a genuine interaction of marketing that is capable of leveraging brand awareness with loyalty to cultivate business and guide lead generation solutions according to business goals, and do so in a much friendlier manner.

Branding is being conducted in a non-invasive style, providing the most effective way for a client to acquire and maintain a potential prospect. The value creation afforded by the agency will have then run full circle.

We are a Canadian company with a delicious appetite.

Contact our agency and begin a conversation with our team pertaining to lead generation solutions and emerging marketing initiatives to identify, acquire, and develop new prospects designed exclusively for your business.