cmi Media delivers results that match your ambitions with transparency.

Our agency provides industry leading marketing, advertising and lead generation solutions in order to identify, engage, acquire, and develop new prospects designed exclusively for businesses that have initiatives tied to critical business objectives and measurement frameworks -- such as ROI, brand engagement and external communication.

At the core of our expertise;

• We maximize customer lifetime revenue to your marketing stack

• Collaborate and provide authentic grassroots thinking focused on the best solutions to bring value to a project and see it through to the end

• Growing our partner footprint and increasing company revenues

• Our impact translates key performance indicator insights into actionable results that align with business objectives and produce A/B testing to achieve expected outcomes or correct unsatisfactory results

• Create and execute a strategy for lead generation while simultaneously scaling sales targets

• Plan, execute and review tactics to improve the lead to sale conversion funnel

• Brainstorm to come up with original, inspiring ideas that meet company objectives and leverage our best assets


The vision behind our work is distinct and clear. The formula is simple at its core; create and implement the marketing initiative and match that effort with follow through that will craft a long-term relationship in the pursuit of the conversion of a prospect to a customer. Indicative of our portfolio, it will not materialize with the same cookie-cutter accession that a typical vendor will take.

Our company edict is driven by a commitment to position the client judiciously for growth, and with it, a belief in forward thinking to encourage those ideas that will strategically lay the foundation for their continued success.

Pinpoint and engage the right audience; generate fantastic results; be 100% accountable with trust, etiquette, protocol and transparency.

At cmi Media, we do not underestimate the power of the smallest actions, and we do things the right way the first time.

Through a philosophy of integration, cmi Media is accomplished in building, extending, and transforming client business models through traditional and emerging marketing initiatives, providing the technical excellence and innovative creativity that lead to successful campaigns, executing and producing campaigns that align with the brand vision. Agency services are offered in isolation, but numerous client campaigns tap the full breadth of our offerings.

Initiatives are most often associated directly with the integration of new methods and technologies of a digital nature. Some of what we employ as we adapt to harnessing the power of marketing communications to conceive, plan, and execute value-added solutions to improve our clients' business performance is below.

• search and keyword tagging
• database marketing techniques and analysis
• AI platform technology (see below)
• behavioral marketing
• mobile advertising
• permission based email deployment
• social media
• influencer marketing programs
• content rich advertorials
• native advertising
• sponsored ads
• affiliate and partner programs
• promotional paths
• and more ...

Our innovative metrics allow clients and advertisers to launch their brand into the marketplace and measure its effectiveness while optimizing at each branding stage with A/B split testing. With the cultivation of program initiatives, value added offers, brand recognition, and consumer goodwill, our agency will map and provide industry leading lead generation solutions for clients, that are tied to critical business objectives in order to produce ancillary growth with a positive ROI.

Since 1996, we have implemented marketing technology with business intelligence, successfully and effectively establishing a meaningful connection between the consumer audience and advertisers in kind. No matter what type of client partner is on hand, the level of service, or tools your enterprise requires, our agency provides solutions to drive sustainable growth.

cmi Media adheres to the ideals of business etiquette and principals of trust with a supportive and flexible approach in a non-intrusive relevant matter that beckons success.

cmi Media owns and operates multiple business-to-consumer website properties, portals, funnels and splash pages.

The agency initiates and architects media buys for customized traffic and lead generation campaign solutions for both national and local clients, while being attentive to the needs of our audience culture and subscribers, as we place value and loyalty at the core of our relationships. With every project we are involved in, we foster a positive difference through a strong sense of ethical identity, etiquette and protocol.

Campaigns for custom platform lead generation initiatives are without boundary and have extended to the following verticals but are not limited to;

• sweepstakes and contests
• fundraising
• charitable contributions
• promotional savings
• shop and win
• car loans and auto financing
• car warranty
• product financing
• money management instruments
• insurance products; auto, health, life, home, travel
• financial products
• investing and wealth
• debt consolidation
• mortgage
• credit repair; credit education; credit dispute process
• personal loans
• banking and credit cards

cmi Media traffic and lead generation solutions offer a client dynamic capabilities in marketing initiatives and customer acquisition. The agency will introduce and enhance their brand presence to gain access to both local and global markets, strengthen their relationships with existing customers while also attracting new prospects.

We own and manage multiple B2C audience portals for lead generation and traffic solutions as a means of introduction in a non-intrusive relevant manner to trusted brands.

A short list of agency websites include --

https://www.sweepstakes.ca
https://www.carzoo.ca
https://www.wingasoline.ca
https://www.canadaautofinance.ca
https://www.carloanzoo.ca
https://www.insurancezoo.ca
https://www.cleverconnor.ca

Reach new, engaged audiences - and acquire users and data to drive incremental lift.


Did you know?

79% of consumers are willing to share relevant information about themselves in exchange for branded experiences where their interests are known and understood (State of the Connected Customer, 2nd Edition, Salesforce).


Our network accessible traffic is generating 1,200,000 Canadian subscribers monthly with an opt-in registration process that is CASL and GDPR compliant.

cmi Media will help a brand diversify their digital strategy to reach untapped consumer audiences who are ready to engage, with accountability – accessing our inventory to reach and connect with new audiences and drive growth for their business - all on a pay-for-performance basis by paying for actions, not clicks or impressions.

With a clients' value added offer, we will drive 1rst party data assets, enhancing the client channel strategy for brand awareness and funnel transactions. By leveraging our access to traffic inventory, brands identify, acquire, and retain loyal subscribers – ensuring high-value, lifetime customers.

• acquire new customers with a self-declared interest in your offer

• drive more conversions by engaging with customers who have a verified interest in your brand

• exponential and accelerated user acquisition strategy

• engage high-value subscribers with special offers and value added promotions

• transform your channel marketing strategy with first party data assets

• audience segments built 1:1 with data that is never modeled or inferred


Examples of campaigns include;




Every client faces the challenge of demonstrating the value of its products and services to existing and potential customers in the most effective way. Our team will provide the audience, architecture, wireframes and user flows to ensure that our clients get exactly what they require.

Marketers are empowered with a strong data foundation to win.

Talk to us about acquiring users and 1rst party data leads to drive incremental lift.

Our automotive portals generate active car buyer leads for participating dealerships, creating more sales, maximizing a dealerships marketing stack and conversion ratios.

We help a dealership grow and increase ROI.

To do that, we deploy unique and creative strategies designed to get the attention of high-quality vehicle buyers.

Simply put, we are experts in this vertical and deliver results that match your ambitions and do so with transparency.

300,000+ car loan leads have ben sold successfully since 2014.

We offer three programs to choose from to connect your dealership with customers actively searching for auto financing.

• Subprime Car Buyer Leads

• Subprime Dealership Branded Leads

• Vehicle Inventory (VIN) Leads using (AI) powered digital marketing

Advertising via a sweepstakes is an exceptional way for a brand to create ambassadors and advocacy for its product or service. Marketing is being conducted in a non-invasive style, embodying a unique culture that is respected, providing an effective way for a business to capture customer data for remarketing.

Sweepstakes.ca offers lead generation solutions and advertising modules to drive customer acquisition and engagement to maximize the customer lifetime revenue of your marketing stack.

Connect with our audience to boost traffic, advocacy and social sharing.

Our lead generation program is designed for debt management companies and trustees who will provide an excellent level of customer service and will also ensure that our leads are placed into a program that’s right for the applicant.

100% of our leads are generated internally by our media group guaranteeing the best quality control, high intent leads and exclusivity.

Leads are exclusive to you and we guarantee that your company will be the only ones to receive the lead when it is generated. We do not sell a lead to multiple companies at the same time.

Our lead replacement policy is we will replace any lead within 7 calendar days from the time a lead is delivered that has either a disconnected or otherwise bad contact phone number, the lead lives outside the region you have requested or if the lead is a duplicate of one we have provided to your team within the last 30 days.

All of our landing pages are 100% compliant with the Canada Antispam Legislation (CASL) with expressed consent required via opt in box indicating that they have requested contact from our debt partners.

For further details, lead delivery, information about LIVE TRANSFERS, samples and more information pertaining to this successful program, click on the link below.

cmi Media is capable of implementing Artificial Intelligence (AI) Powered Digital Marketing for Lead Generation to help brands grow and prosper with brilliant results in the AI era.

We are creating a system of intelligence for the marketing ecosystem so clients can make every customer engagement smarter, faster and more relevant. The agency utilizes artificial intelligence driven audience behavior platforms that directly quantifies web and mobile destinations with audience insights, targeting and measurement solutions designed to understand, influence, convert and measure the consumer journey. Marketers, agencies, consultancies and publishers use AI to discover new customers, drive incremental growth and deliver business outcomes that outperform any traditional model.

cmi Media will leverage AI for a client when an initiative warrants it, yielding superior results.

A case example is best denoted and exemplified by Car Zoo -- https://www.carzoo.ca

This portal was built and developed specifically for automotive dealership clients. The lead generation technology implemented is the exact "pre-owned inventory game changer" that every dealership is looking for. The quality and intent of customers coming through the application is stronger than ever; a car audience that is ready to buy.

By means of, and drawing upon AI platform technology, Car Zoo matches and acquires, in market, high intent active car buyers, to a dealership's existing used vehicle inventory by VIN. With complete transparency in a non-invasive manner, the active car buyer is building a relationship with the dealership. We employ machine learning algorithms, search history and thousands of data points identifying unique patterns to serve car buyer ads to the right audience, generating personalized dynamic ads on both display and social networks. For this project, significant time and resources is spent to generate content to identify, attract and track in-market car buyers, fostering and triggering audiences while putting them into buckets for successful engagement with a dealerships unique pre-owned inventory. In the end, it is a 5 to 8 multi touch point system that the consumer has gone through with trackable results. This car shopper requests immediate contact from a dealership sales team about a vehicle they are already familiar with and interested in pursuing to buy.

This is significant and paramount to the cmi Media business model, as the request for contact is solely initiated by the car buyer in this case, and as a result, this potential customer is attracted to the client dealership at the point of contact, enriching the relationship. The value creation afforded by Car Zoo will have then run full circle. Our product is a game changer every dealership is looking for, disrupting traditional lead generation for pre-owned vehicles. We are unique in this approach.

We offer list files for rental via email deployment on a per email basis that are CASL compliant meeting all policies and procedures for aggregation.

Our responsive Canadian audience files;

575,000+ Direct to Consumer (D2C)
185,000+ D2C Active Opens File
225,000+ Financial Loan/Debt Consumers

Pricing to rent these files are as low as 2.35¢ and 7.45¢ per email deployed respectively.
Details pertaining to pricing and each list file are below.


Email Deployment

Deployment to these lists are subject to approval of the email content in advance. Not all campaigns are accepted. The email must provide added value content to our member audience and must not contain or be surrounded by any discriminatory language, sexual language, hate or racial inequality in any way within the email or the landing page. We have a zero tolerance environment for this.

To note, the structure of the email footer has an unsubscribe link resembling the following content. "This email is deployed in accordance with Canadian Law and CASL compliance. You the subscriber, provided consent to receive further information on this date <:customfield3:> at this website <:customfield1:> with the IP Address <:customfield4:>. You may withdraw your consent at any time."


Direct to Consumer via Email Deployment

Consumers have never been more focused on their email than they are now - browsing with greater frequency and relevance via their computer or smartphone. They gravitate to added value email offers, yielding further reward sharing and engagement on social channels and advocates tied to its content. The audience will connect and evangelize your brand.

With the changing business ecosystem facing us today, more than ever before, companies need channel solutions that will expedite their brand equity direct to the consumer. This D2C email file offers an accelerated response to an advertisers content in a meaningful way. Advertisers can more effectively boost advocacy and engagement while driving brand loyalty and product adoption.

Offering the consumer a vivid experience with a branded offer cannot be matched, establishing and creating a meaningful connection between the audience and the advertiser in kind. Branding is being conducted in a non-invasive style, providing the most effective way to acquire and maintain a client for life. The value proposition is in place with loyalty marketing initiatives to value the relationship upon its inception for the sustenance of the lead and not its abandonment. Leveraging a company’s loyalty execution will facilitate the lead to a sale conversion funnel.

You have the ability to drive user loyalty and maximize customer lifetime revenue to a company’s marketing stack.

Collection of subscriber audience data is with permission, conducted in a non-invasive style, embodying a unique culture that must be respected. Visitors pass through via organic traffic, targeted display advertising on site portals, in-path, influencer, email or social media initiatives. Our portals provide added value content to consumers, while establishing and creating a meaningful connection with our audience in a non-intrusive relevant matter providing a unique opportunity to click, browse and carouse.


575,000+ Direct to Consumer File (D2C)
185,000+ D2C Active Opens File

These data files consist of the audience members first and last name, email address, full postal mailing information with data points of selection by Province (100%), Gender (70%), and birth year (94%).

• 17% are between the ages of 18 - 30
• 29% are between the ages of 30 - 40
• 25% are between the ages of 40 - 50
• 18% are between the ages of 50 - 60
• 10% are between the ages of 60 +


• 60% of the audience is female
• 40% of the audience is male


• 8% live in the province of Alberta
• 13% live in the province of British Columbia
• 5% live in the province of Manitoba
• 4% live in the province of New Brunswick
• 3% live in the province of Newfoundland
• 1% live in the Northwest Territories or Nunavut
• 6% live in the province of Nova Scotia
• 50% live in the province of Ontario
• 1% live in the province of PEI
• 5% live in the province of Quebec
• 4% live in the province of Saskatchewan

Deployment to this list file for digital marketing and brand equity has yielded successful campaigns in these verticals:

• Sweepstakes
• Shopping
• Travel + Vacation Offers
• Automotive
• Fundraising + Charitable Contributions
• Home + Kitchen
• Lifestyle Purchases
• Promotional Savings
• Financial Offers
• Deals/Discounts
• ... and other verticals

With a program mandate of adding value and enhancing the users experience, email deployment is an effective way for a business to identify, engage and acquire new prospects for initiatives tied to measurement frameworks for a multitude of initiatives:

• Building of goodwill, brand equity, loyalty and viral marketing initiatives
• Encouraging risk free product trials and loyalty programs that build sales
• Using prospect submissions to conduct market panel research
• Building of a mailing list to initiate and develop correspondence
• Understanding prospects attitudes, perceptions of value and purchasing behavior
• Gauging the impact and current health/viability of a product or service
• Pricing strategy in determining how consumers respond to various price points
• Product testing, packaging, design and launch evaluation capabilities
• Proactive customer feedback and engagement
• Cost-effectively build awareness and interest about product offerings
• Maintain an ongoing, two-way dialogue with your online audience
• Gain valuable real-time feedback from customers
• Recruit the online influencers, creating evangelists for your brand

Pricing

This file is rented on a cost per email basis.

6.25¢ per email minimum order size 40,000 emails deployed

3.65¢ per email minimum order size 100,000 emails deployed

2.35¢ per email minimum order size 650,000+ emails deployed

D2C Active Opens File will incur an additional 1.00¢ per email charge

Any selection critera will incur an additional 1.00¢ per email charge


225,000+ Financial Loan/Debt Consumers File

The data file consists of the audience members first and last name, email address, full postal mailing information with data points of selection by Province, Postal Code, Year of Birth and particular financial details.

• 27% live in the province of Alberta
• 20% live in the province of British Columbia
• 5% live in the province of Manitoba
• 1% live in the province of New Brunswick
• 1% live in the province of Newfoundland
• 1% live in the Northwest Territories or Nunavut
• 1% live in the province of Nova Scotia
• 34% live in the province of Ontario
• 1% live in the province of PEI
• 2% live in the province of Quebec
• 7% live in the province of Saskatchewan

Deployment to this list file for digital marketing and brand equity has yielded successful campaigns in these verticals:

• Automotive
• Debt Relief
• Financing + Loans
• Sweepstakes
• Financial Offers
• Cryptocurrency + Investing
• Deals/Discounts

Pricing

This file is rented on a cost per email basis.

16.50¢ per email minimum order size 40,000 emails deployed

8.65¢ per email minimum order size 100,000 emails deployed

7.45¢ per email minimum order size 200,000+ emails deployed


Email Deployment

Deployment to these lists are subject to approval of the email content in advance. Not all campaigns are accepted. The email must provide added value content to our member audience and must not contain or be surrounded by any discriminatory language, sexual language, hate or racial inequality in any way within the email or the landing page. We have a zero tolerance environment for this.

To note, the structure of the email footer has an unsubscribe link resembling the following content. "This email is deployed in accordance with Canadian Law and CASL compliance. You the subscriber, provided consent to receive further information on this date <:customfield3:> at this website <:customfield1:> with the IP Address <:customfield4:>. You may withdraw your consent at any time."

Inquire about renting our email list file for deployment of your brand message.

Lead generation solutions will only yield successful results if the appropriate initiatives are in place to value the relationship upon its inception.

It is not a simple task and will require a predetermined infrastructure set in place by both the management and sales team for the sustenance of the lead and not its abandonment. Monies and budgets go into attracting new customers, while the ultimately more important task of nourishing the lead gets a lower glamour rating.

We continuously remind our clients that loyalty marketing will yield both short term growth and long term success. The key is to engage the prospect and reward their intent. This is a significant proposition to the value creation, as not every single potential lead will concede the immediacy of a sale. Offering a consistently vivid experience with your brand is something a competitor cannot match. With a well-orchestrated program to cultivate business, the result will be an increase in conversion and retention – and the prospects for a positive relationship with customers and ROI will soar.

cmi Media facilitates a genuine interaction of marketing that is capable of leveraging brand awareness with loyalty to cultivate business and guide lead generation solutions according to business goals, and do so in a much friendlier manner.

Branding is being conducted in a non-invasive style, providing the most effective way for a client to acquire and maintain a potential prospect. The value creation afforded by the agency will have then run full circle.

We are a Canadian company with a delicious appetite.

Contact our agency and begin a conversation with our team pertaining to lead generation solutions and emerging marketing initiatives to identify, acquire, and develop new prospects designed exclusively for your business.